Rea London

They exhibit captivating amorphous profiles and are made of silver by skilled craftsmen who work in Hatton Garden, the historic London jewelry district, but the organic design of the rings signed Rea London has an origin far from the principles of traditional design. In their aesthetic, structurally complex and particularly enigmatic, Darwinian theory, biology, and experimentation blend together. The jewelry is, in fact, the result of a particular digital evolutionary investigation, conducted with an unprecedented algorithm, programmed by the founder and architect Marco Guardincerri.

"Rea London is a computational design project born as a game, before the pandemic crisis, and then became a reality in December 2020. Guided by my passion for algorithms and evolutionary biology, I developed a particular code to apply parametrically to the programs of complex architecture that I usually use in my projects. The algorithm simulates the evolutionary environment of a small living being that ideally tries to grow around a finger, interacting with its shape in motion. Launching an initial movement, I observe the shapes that come to life around the phalanges and "capture" the ones that I find most interesting, to print them in 3D and make a first prototype in resin: if it works, it will be entrusted to the craftsmen of Hatton Garden who will then create a ring."

From this extraordinary combination of artificial intelligence (AI) and biological philosophy, a first capsule collection of models was born that captures attention for their "personality" as alien as it is close to nature: a new "race" of jewelry that holds within itself endless possibilities for exploration.

Antonella Reina